Tag: Facebook ads

Facebook, the social network old-timer, turns 20
1Feb By adminNo Comments
Technology

Facebook, the social network old-timer, turns 20

[ad_1] Founded 20 years ago as a simple hangout spot for young people, Facebook has since become a battle-hardened behemoth that -- despite perceptions of being for boomers and parents -- continues growing and growing. "I will never forget the day that I ran up to my high school's Mac lab and signed up for Facebook," Insider Intelligence analyst Jasmine Enberg told AFP. "You simultaneously felt that you were part of this small, exclusive community where your parents, grandparents and teachers weren't -- but also part of something much larger." Launched as thefacebook.com by Mark Zuckerberg and three friends on February 4, 2004, the site was originally restricted to Harvard College students. It became available to students at other US universities before opening to anyone in 2006. Face...
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Meta Platforms will not permit use of AI ad tools by political advertisers
7Nov By adminNo Comments
Technology

Meta Platforms will not permit use of AI ad tools by political advertisers

[ad_1] The US Presidential elections will take place next year on November 5, meaning there is now less than one year left for a major election process. Similarly, general elections in India will take place in April-May 2024, which is roughly about six months away. So, this is definitely a time when political promotions and campaigns are going to increase in frequency, and individual political leaders as well as parties will be working to improve their exposure to the public. While a good tool for them would be AI, it may not be the best situation for the voters, who are sure to be flooded with propaganda advertising. Realizing the situation, Meta has come out to declare that no political advertisers will be able to take advantage of its AI ads creation tool.The information first came t...
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Facebook owner Meta faces EU ban on targeted advertising
3Nov By adminNo Comments
Technology

Facebook owner Meta faces EU ban on targeted advertising

[ad_1] The European data regulator has agreed to extend a ban imposed by non-EU member Norway on "behavioural advertising" on Facebook and Instagram to cover all 30 countries in the European Union and the European Economic Area, it said on Wednesday. The ban on such advertising, which targets users by harvesting their data, is a setback for U.S. tech giant Meta Platforms, the owner of the two social media services, which has opposed efforts to curb the practice. Meta runs the risk of getting fined up to 4% of its global turnover, the Norwegian data regulator said. The decision by the European Data Protection Board (EDPB) is an instruction to the data regulator of Ireland, where Meta's European headquarters are located, to impose a permanent ban on the company's use of behavioural adve...
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In big blow, Facebook set to get sued over biased ad algorithms
26Sep By adminNo Comments
Technology

In big blow, Facebook set to get sued over biased ad algorithms

[ad_1] The threat of a lawsuit is looming over Facebook as it faces allegations of biased advertisement algorithms. The Meta-owned social media platform in August agreed to the European Union's Digital Services Act (DSA) including restrictions on targeting ads at minors as well as ads based on gender or race. However, Facebook has come under scrutiny over a class action lawsuit filed against it in 2020, which alleges that the platform's ad algorithms discriminated against older people, not showing ads for insurance. While it was initially declared that the social media platform was safe from any lawsuits, it isn't the case anymore, according to the court. Here's what you need to know.Threat of a lawsuitAs per a report by The Verge, the case involves 48-year-old Samantha Liapes who tried...
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Meta to ask EU users’ consent to share data for targeted ads
2Aug By adminNo Comments
Technology

Meta to ask EU users’ consent to share data for targeted ads

[ad_1] Social media giant Meta on Tuesday said it intends to ask EU-based users to give their consent before allowing targeted advertising on its networks including Facebook, bowing to pressure from European regulators.It said the changes were to address "evolving and emerging regulatory requirements" amid a bruising tussle with the Irish Data Protection Commission which oversees EU data rules in Ireland, out of which Meta runs its European operations. European regulators in January had dismissed the previous legal basis -- "legitimate interest" -- Meta had used to justify gathering users' personal data for targeted advertising. Currently, users joining Facebook and Instagram by default have that permission turned on, feeding their data to Meta so it can generate billions of dollars fro...
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Canada to stop ads on Facebook, but sees path to settle dispute
6Jul By adminNo Comments
Technology

Canada to stop ads on Facebook, but sees path to settle dispute

[ad_1] The Canadian government will stop spending some C$10 million ($7.5 million) per year on Facebook and Instagram ads amid a dispute over a new law on paying online news publishers that the Meta-owned platforms have opposed, Heritage Minister Pablo Rodriguez said on Wednesday.The government still sees a path forward in resolving the quarrel that has led to Meta and Alphabet's Google to say they would end news access on their platforms in Canada, Rodriguez told reporters in Ottawa. Google and Meta announced their moves after Bill C-18, or the Online News Act, was passed into law last month. The government is in the process of finalizing rules that would require the platforms to share some advertising revenue before the law is implemented by the end of this year. "We cannot continue p...
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WhatsApp Business brings feature making it easier for small businesses to connect with customers
28Jun By adminNo Comments
Technology

WhatsApp Business brings feature making it easier for small businesses to connect with customers

[ad_1] WhatsApp Business app, which has over 200 million user base, will soon be able to create Facebook and Instagram ads to find and connect with new customers, without needing a Facebook account, Founder and CEO at Meta Mark Zuckerberg announced on Tuesday."We're also announcing new paid messaging features so small businesses can reach customers more efficiently," the Meta head posted on his Facebook handle. To leverage the feature, all just businesses need to get started is an email address and a form of payment. When people click on an ad, it opens a chat on WhatsApp so they can ask questions, browse products and make a purchase. According to WhatsApp Business, these ads are one of the most powerful ways to drive potential customers to message them on the platform and this will ope...
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Facebook ran ads in Moldova for oligarch sanctioned by US
18Feb By adminNo Comments
Technology

Facebook ran ads in Moldova for oligarch sanctioned by US

[ad_1] Facebook allowed an exiled Moldovan oligarch with ties to the Kremlin to run ads calling for protests and uprisings against the pro-Western government, even though he and his political party were on U.S. sanctions lists. The ads featuring politician and convicted fraudster Ilan Shor were ultimately removed by Facebook but not before they were seen millions of times in Moldova, a small nation of about 2.6 million sandwiched between Romania and war-torn Ukraine. Seeking to exploit anger over inflation and rising fuel prices, the paid posts from Shor's political party targeted the government of pro-Western President Maia Sandu, who earlier this week detailed what she said was a Russian plot to topple her government using external saboteurs. “...
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Meta fined 390M euros in latest European privacy crackdown
5Jan By adminNo Comments
Technology

Meta fined 390M euros in latest European privacy crackdown

[ad_1] European Union regulators on Wednesday hit Facebook parent Meta with hundreds of millions in fines for privacy violations and banned the company from forcing users in the 27-nation bloc to agree to personalized ads based on their online activity. European Union regulators on Wednesday hit Facebook parent Meta with hundreds of millions in fines for privacy violations and banned the company from forcing users in the 27-nation bloc to agree to personalized ads based on their online activity. Ireland's Data Protection Commission imposed two fines totaling 390 million euros ($414 million) in its decision in two cases that could shake up Meta's business model of targeting users with ads based on what they do online. The company says it will appeal. A decision in a third case inv...
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Meta sought to settle EU antitrust investigations, sources say
1Dec By adminNo Comments
Technology

Meta sought to settle EU antitrust investigations, sources say

[ad_1] A second investigation centres on whether Facebook ties its classified ads service Marketplace to its social network to give it an advantage in reaching customers. Facebook owner Meta reached out to EU antitrust regulators some time back in an attempt to settle investigations into its use of customer data and the tying of its classified advertisements service to its social network, people with direct knowledge said. There were very preliminary discussions which so far have not made any progress, the people said. The EU competition enforcer and Meta declined to comment. The European Commission launched an investigation into Facebook in June last year, focusing on whether the social network unfairly use advertisers' data to compete with them in the online classified ads se...
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