ChatGPT Is Knock Knock Knockin’ on Spotify’s Door
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Songwriter James Blake's most recent album, Wind Down, plays in my ears on my way to meet Oleg Stavitsky, the co-founder of Berlin-based audio-technology company Endel. As sunshine turns to rain, the melancholic, piano-led ambient tracks echo my mood. That may not be a coincidence, says Stavitsky, pointing to the album's credits where Endel is cited alongside Blake as co-creator of the music.While Wind Down carries Blake's name and face, and was mixed from his ingredients — he provided individual “stem” tracks featuring drumbeats and melodies — Endel's technology generated the final product. Its sound engine, trained on thousands of in-house stems, creates personalized “soundscapes” for listeners by adjusting to externalities such as listeners' heart rates, the temperature or the...