Elon Musk X corp – pressnews

[ad_1] X Corp. failed to persuade a federal judge to curb the US Federal Trade Commission's close watch over the social media platform's data privacy policies and block the agency from questioning company owner Elon Musk.US Magistrate Judge Thomas Hixson in San Francisco said in a ruling Thursday he was legally powerless to release the company, formerly known as Twitter, from FTC oversight. X Corp. had complained that after the billionaire bought the platform last year, the agency pursued an investigation that “has spiraled out of control and become tainted by bias.” The judge also rejected X Corp.'s request to spare Musk from a deposition by government attorneys. X Corp. didn't immediately respond to a request for comment.The world's richest person, who has a history of challenging the...

[ad_1] It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.On Sunday, in the middle of a quiet summer weekend, Elon Musk decreed that Twitter's product name would be changed to “X,” and that he is getting rid of the bird logo and all the associated words, including “tweet.” Musk's move wiped out anywhere between $4 billion and $20 billion in value, according to analysts and brand agencies. “It took 15-plus years to earn that much equity worldwide, so losing Twitter as a brand name is a significant financial hit,” said Steve Susi, director of brand communication at Siegel & Gale. Musk, whose company has already declined significantly in v...

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Twitter Turning Into X Set to Kill Billions in Brand Value