Chief Metaverse Officers Are Out. AI Is In
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Companies have backed away from the once-hot digital realm, leaving metaverse leaders in the lurch. And yes, artificial intelligence is in.Advertising giant Publicis Groupe SA made an unusual executive hire in mid-2022 – a lion-headed digital avatar named Leon who would serve as “chief metaverse officer,” guiding clients through the virtual realm that had seized real-world attention. His moment in the spotlight didn't last long. Five months later, ChatGPT debuted, and the buzz that had surrounded the metaverse ever since Mark Zuckerberg rebranded Facebook as Meta Platforms Inc. shifted to artificial intelligence. Leon and other, human officers focused on the metaverse — an immersive digital reality where people can interact with one another — quickly became an endangered species....