Viral Bournvita Video Removed After Cadbury Sends Legal Notice To Influencer
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Cadbury's Bournvita was in the news after a social media influencer criticised its endorsement as a "health drink" in a now-deleted viral video. Revant Himatsingka, known as 'Food Pharmer' on Instagram, criticised the brand's "nutritional value" claims and derided the claims made on its packaging. Himatsingka's video received over 12 million views on his Instagram page alone, with former cricketer and MP Kirti Azad, and actors R Madhavan and Paresh Rawal even supporting the video on Twitter.Cadbury reportedly responded by issuing a statement saying Bournvita contains ingredients approved for use, and all its ingredients are declared on the packaging. On 13 April, Himatsingka received a legal notice from the company and subsequently removed the video, posting an apology to Bournvit...