Tag: ByteDance

Big Setback! TikTok Ad Sales Target Slashed By $2 Billion After Tech Downturn
Technology

Big Setback! TikTok Ad Sales Target Slashed By $2 Billion After Tech Downturn

[ad_1] TikTok has slashed about $2 bn off its target for 2022 ad revenue, underscoring the fallout of a global downturn. ByteDance Ltd.'s TikTok has slashed about $2 billion off its target for 2022 ad revenue, underscoring the fallout of a global downturn that's hammered fellow internet giants from Google to Meta Platforms Inc.TikTok Chief Executive Officer Shou Zi Chew told a handful of employees during a recent meeting that the Chinese-owned app has slashed its ad forecast for 2022 to $10 billion from at least $12 billion previously, according to a person briefed on the matter. The revision didn't include smaller business segments such as e-commerce, the person added, asking to not be identified discussing private information. The downsized ambition reflects a pullback in marketing...
TikTok a hotbed of US election misinformation, analysts say
Technology

TikTok a hotbed of US election misinformation, analysts say

[ad_1] Election misinformation is spreading on TikTok ahead of the US midterms despite the company's policies. Election misinformation is spreading on TikTok ahead of the US midterms despite the company's policies -- and watchdogs are concerned about its effect on young voters as more Americans use the platform as a source of news.Posts spreading unfounded claims of voter fraud, falsehoods about mail-in ballots and misleading videos about different state laws have found a home on the immensely popular app. Perhaps more troubling: TikTok has approved paid political advertisements containing blatant misinformation, a practice the company said in 2019 it had banned. "Hackers can easily change the election results! Don't bother voting in the midterms," says one such ad.It was one of sever...
After Row, TikTok Says Never Been Used to Target US Individuals
Technology

After Row, TikTok Says Never Been Used to Target US Individuals

[ad_1] TikTok said it has never been used to “target” any members of the US government, activists, public figures or journalists. TikTok said it has never been used to “target” any members of the US government, activists, public figures or journalists, after Forbes reported that its parent ByteDance planned to use the app to track particular individuals. TikTok “does not collect precise GPS location information from US users, meaning TikTok could not monitor US users in the way the article suggested”, the platform added in a series of tweets. [ad_2] Source link
Roblox and Discord Sued Over Girl’s Sexual Exploitation
Technology

Roblox and Discord Sued Over Girl’s Sexual Exploitation

[ad_1] Roblox and Discord face a case alleging sexual exploitation of an 11-year-old girl by a predator while playing online games. Roblox Corp. and Discord Inc. are the latest targets in a wave of lawsuits over social media addiction, in a case alleging an 11-year-old girl was exploited by a sexual predator while playing online video games.The girl became acquainted with adult men through Roblox and Discord's direct messaging services, which she thought had safeguards protecting her, according to a statement by her lawyers at the Seattle-based Social Media Victims Law Center who have brought numerous other addiction cases. Wednesday's complaint in state court in San Francisco also blames Snap Inc. and Meta Platforms Inc. for the girl's mental-health difficulties and suicide attempts....