Bumble launches message-before-match feature called ‘Compliments’
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Bumble has just launched a new feature called 'Compliments', a so-called message-before-match feature that allows members to stand out by sending a note before connecting. Bumble is a women-first dating and social networking app and its new feature is meant to provide greater comfort to its users.This feature allows Bumble's community to enhance the first conversation or to get the initial conversation off to a positive start. Members who engage with Compliments have a statistically increased likelihood of matching and are more likely to have a good chat. According to the new Bumble study, around 85% Indians surveyed say that receiving a compliment from someone, a potentially romantic partner, makes them more interested. Here is what Samarpita Samaddar, India Communications Direc...