Can Bruce Willis Lose the Right to His Own Voice?
[ad_1]
Fame can protect big names but small-time actors are trapped in murky legalities now that AI can replicate what they sound like.
Bruce Willis has not sold the rights to his face. That's what his agent told the press after a series of widespread reports said the actor had entered a unique agreement with a deepfake company to replicate his likeness via artificial intelligence in upcoming movies. There is, however, broader uncertainty around using famous faces and voices, and the legalities stand to get messier as more studios opt to use AI to replicate celebrity likenesses (and sounds) in films and commercials. The confusion about the Die Hard star seems to have come from this television ad last year: The actor has denied entering into any sort of long-standing contract wi...