Tag: binance yi he

Crypto’s Most Powerful Woman Speaks Out as Crisis Rocks Binance
Technology

Crypto’s Most Powerful Woman Speaks Out as Crisis Rocks Binance

[ad_1] One senior Binance executive has managed to stay out of the global spotlight over the past six years and counting — even now as governments everywhere intensify their crypto clampdown: Yi He.As a co-founder of the besieged digital-currency empire, she's one of the most powerful players in the $1.2 trillion industry. She also has much to lose as the regulatory onslaught deepens and causes an existential crisis for crypto's largest exchange. After successfully marketing Binance in its early days across media platforms, Yi He — a former host on Chinese television — proved instrumental to its meteoric rise. Now she's confronting the most dangerous moment in the history of the firm, a dominant force in everything from token trading and venture capital to digital art. US financial watc...