Can E-Bikes Rescue the Covid Bicycle Boom?
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The bike industry is riding into a rough patch as inflation surges. But two-wheel rides still look like a long-term winner.
Is air leaking out of the bicycle boom? Recent profit warnings from European bike companies suggest weakening demand and surplus inventory are becoming a problem. “The industry has overordered on bikes. Dealers got overexcited and shops felt also pressured to place orders due to supply chain issues,” says Will Butler-Adams, chief executive officer of UK folding bike company Brompton Bicycle Ltd. The recent slowdown is a stark change from the past couple of years when the pandemic sent consumers flocking to bike dealers so they could avoid public transport, entertain their kids and enjoy more ...