Reddit trumpets revenue source besides ads: Lucrative AI deals
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Artificial intelligence will become an important part of Reddit Inc.'s business, the company said Thursday in its long-awaited filing for an initial public offering — tapping into a revenue stream that could be both lucrative and controversial. San Francisco-based Reddit, a platform that hosts conversations on thousands of different topics, makes most of its money by selling ads that appear alongside social content. In its filing, the 19-year-old company outlined another line of additional business: selling that content to companies building ChatGPT-like chatbots. Big tech companies, like Google and OpenAI, are willing to pay a lot of money for content to improve their large language models, AI software that is built using troves of data. On Thursday, in addition to its public fi...