‘Authentic’ Named Word of the Year as AI Blurs Line Between Real and Fake
[ad_1]
Merriam-Webster Inc. chose “authentic” as its word of the year, highlighting how misinformation on platforms like Elon Musk's X Corp. and the rise of artificial intelligence have made it harder to assess what's real and what's fake.“The line between ‘real' and ‘fake' has become increasingly blurred,” Merriam-Webster's Editor at Large Peter Sokolowski said in a statement. “As a result, in social media and marketing, authentic has become the gold standard for building trust.” We are now on WhatsApp. Click to join Searches for authentic “saw a substantial increase in 2023, driven by stories and conversations about AI, celebrity culture, identity, and social media,” the dictionary company said. It describes the word as an aspirational quality that celebrities such as Taylor Swift and...
