Tag: Apple virtual reality

Apple plans a slow, appointment-only rollout of Its $3,500 Vision Pro
Technology

Apple plans a slow, appointment-only rollout of Its $3,500 Vision Pro

[ad_1] Apple Inc. is planning a retail launch of its Vision Pro headset with appointments and in-store promotion in select US markets early next year, underscoring the niche and complex nature of the mixed-reality device.The company will designate special areas in the stores with seating, headset demo units and tools to size accessories for buyers. While the device will be sold at all of Apple's roughly 270 US locations, the company is planning the sections for the Vision Pro initially at stores in major areas — such as New York and Los Angeles — before rolling them out nationwide, according to people with knowledge of the plans. Apple said it will offer the headset in other countries at the end of 2024. The company is discussing the UK and Canada as two of its first international marke...
Apple in talks with Disney, others on VR content for new headset – Reports
Technology

Apple in talks with Disney, others on VR content for new headset – Reports

[ad_1] Apple Inc was in talks with about half a dozen media partners including Walt Disney Co to develop virtual reality (VR) content for its mixed reality headset. Apple Inc was in talks with about half a dozen media partners including Walt Disney Co to develop virtual reality (VR) content for its mixed reality headset, Bloomberg News reported on Monday. Developed with Sony Group Corp, the headset will have two ultra-high-resolution displays to handle the VR aspects and a collection of external cameras to enable an augmented reality "pass-through mode", the report said. It added that the tech giant was working to update its own Apple TV material to work with the headset. Disney, Apple and Sony did not immediately respond to Reuters requests for comment. Earlier this month, Bl...
Apple Delays AR Glasses, Plans Cheaper Mixed-Reality Headset
Technology

Apple Delays AR Glasses, Plans Cheaper Mixed-Reality Headset

[ad_1] The company had originally hoped to release the AR glasses after the debut of its mixed-reality headset, which combines both AR and virtual reality, but that part of the plan is now on hold. Apple Inc. is still planning to unveil its first mixed-reality headset this year, but an even more important follow-up product — lightweight augmented-reality glasses — has been postponed due to technical challenges. The company had originally hoped to release the AR glasses after the debut of its mixed-reality headset, which combines both AR and virtual reality, but that part of the plan is now on hold. Instead, Apple will follow up with a lower-cost version of the mixed-reality headset as soon as 2024 or early 2025, according to people familiar with the deliberations. ...
Apple Renames Mixed-Reality Software ‘xrOS’ in Sign Headset Is Approaching
Technology

Apple Renames Mixed-Reality Software ‘xrOS’ in Sign Headset Is Approaching

[ad_1] The device will vault the company into first new product category since the Apple Watch in 2015. Apple Inc. is ramping up work on a mixed-reality headset, its first major new product category since the Apple Watch, and has renamed the accompanying software in the latest sign of an approaching debut. The company plans to introduce the headset as early as next year, along with a dedicated operating system and app store for third-party software, according to people with knowledge of the matter. Internally, the company recently changed the name of the operating system to “xrOS” from “realityOS,” said the people, who asked not to be identified because the project is still under wraps.  The new software name is a nod to the headset's mixed-reality capabilities. “XR” stands for extend...