Tag: Apple TV+

Apple to expand live TV advertising around new soccer deal
Technology

Apple to expand live TV advertising around new soccer deal

[ad_1] Apple Inc is preparing to expand its advertising network for live television as part of its deal to stream Major League Soccer (MLS) games. Apple Inc is preparing to expand its advertising network for live television as part of its deal to stream Major League Soccer (MLS) games next year, Bloomberg News reported on Friday, citing people with knowledge of the matter. The iPhone maker is in talks with advertising partners and MLS sponsors in advance of the launch next February about airing advertisements during soccer games and related shows, according to the report. Apple declined to comment. Earlier this year, MLS and Apple TV announced a partnership that will see every game streamed on the app for the next decade. The deal was reported to be worth about $2.5 billion. ...
Yankees Fans Need Apple TV+ to See If Aaron Judge Breaks Home Run Record
Technology

Yankees Fans Need Apple TV+ to See If Aaron Judge Breaks Home Run Record

[ad_1] Apple Inc., which aired its first baseball game only a few months ago, could be a part of MLB history Friday -- Apple Inc., which aired its first baseball game only a few months ago, could be a part of MLB history Friday -- and that's creating headaches for Yankees fans. Slugger Aaron Judge is one home run away from tying Roger Maris's American League record of 61 home runs in a season, set in 1961. Judge could tie or break the mark during Apple's online broadcast of the Yankees game against the Boston Red Sox. While most Yankees games are carried locally on the YES Network or broadcast by national TV networks, this game will be on Apple TV+. It's free if you have the app, but that's a problem for older viewers wh...