apple tv subscription

[ad_1] Apple Inc. will redesign its TV app in a step toward consolidating the company's various video offerings later this year, according to people with knowledge of the matter, part of its efforts to become a bigger player in the streaming world. The company is preparing a new version of the app for release around December as part of an upcoming tvOS software update, said the people, who asked not to be identified because the plan is private. The app, which first launched in 2016, aggregates content from iTunes, the Apple TV subscription service, live sports networks and third-party offerings like Amazon Prime. As part of the overhaul, the company will discontinue its dedicated apps on the Apple TV set-top box that let users rent and buy movies and shows. It will also remove the movie...

[ad_1] Apple Inc. will launch its new streaming service for Major League Soccer this week with a lot of the traditional practices of TV advertising kicked to the sidelines. Apple Inc. will launch its new streaming service for Major League Soccer this week with a lot of the traditional practices of TV advertising kicked to the sidelines. The Cupertino, California-based technology giant hasn't been looking for buyers of individual ads during the games, asking marketers instead to buy a season-long series of spots that will run during the games, according to people familiar with the company's sales efforts. Apple hasn't been guaranteeing advertisers they'll reach a certain number of viewers, a standard practice in TV. It's also not accepting ads from sports-betting companies, at lea...

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Apple to Revamp TV App in Step Toward Simplifying Video Services

Apple’s Soccer TV Push Comes With No Guarantees for Advertisers