Apple Aims to Keep iPhone Shipments Steady Despite 2023 Turmoil
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Apple Inc. is asking suppliers to produce about 85 million units of the iPhone 15 this year, roughly in line with the year before, according to people familiar with the matter.The Cupertino, California-based company is aiming to hold shipments steady despite tumult in the global economy and a projected decline in the overall smartphone market. It's likely to increase revenue overall because Apple is considering raising the price for Pro models, said the people, asking not to be named because the targets aren't public. The fortunes of Apple, the world's most valuable company, reverberate through the global economy, driving business for thousands of suppliers and fueling employment for millions from the US and China to Vietnam and India. Its shares have surged almost 50% this year,...