Tag: apple soccer tv

Apple’s Soccer TV Push Comes With No Guarantees for Advertisers
Technology

Apple’s Soccer TV Push Comes With No Guarantees for Advertisers

[ad_1] Apple Inc. will launch its new streaming service for Major League Soccer this week with a lot of the traditional practices of TV advertising kicked to the sidelines. Apple Inc. will launch its new streaming service for Major League Soccer this week with a lot of the traditional practices of TV advertising kicked to the sidelines. The Cupertino, California-based technology giant hasn't been looking for buyers of individual ads during the games, asking marketers instead to buy a season-long series of spots that will run during the games, according to people familiar with the company's sales efforts. Apple hasn't been guaranteeing advertisers they'll reach a certain number of viewers, a standard practice in TV. It's also not accepting ads from sports-betting companies, at lea...