Microsoft’s Turn Is Coming in Stock Battle of Titans
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In the stock market contest this year between the two biggest US companies, Microsoft Corp. has been no match for Apple.
In the stock market contest this year between the two biggest US companies, Microsoft Corp. has been no match for Apple Inc. With consumer spending under threat from a possible recession, some analysts are betting that performance is about to turn around.Their valuations might be similar, but their business models are quite distinct. Much of Microsoft's almost $200 billion of annual revenue comes from providing essential software and services to businesses. Meanwhile, Apple is more at the mercy of consumer demand and is exposed to markets like Europe and China. “Microsoft has an advantage because it's a sticky business,” said Gene Munster, managing partner of...