Tag: Apple iPhone AI

BIG DEAL! After OpenAI, Apple in talks with Google over licensing Gemini for AI features on iPhones
Technology

BIG DEAL! After OpenAI, Apple in talks with Google over licensing Gemini for AI features on iPhones

[ad_1] In an interesting turn of events, Apple is reportedly in talks with Google over the use of its Large Language Model (LLM) Gemini for powering artificial intelligence (AI) features on the iPhone. This development comes just days after the iPhone maker allegedly bought Canadian AI startup DarwinAI ahead of the reveal of iOS 18 in the summer which is reported to bring big AI features to the iPhone.Also Read: Apple iPhone 16 Leak Hints at Upgraded Neural Engine to Support iOS 18's AI Features Apple in talks with GoogleSpeaking to people familiar with the matter, Bloomberg reported that the Cupertino-based tech giant is in ‘“active negotiations” with Google to license its AI engine Gemini as it looks to catch up in the race where its rivals such as Google and Microsoft already have se...
Apple investing a ‘tremendous’ amount of time and effort on AI, says CEO Tim Cook; Know what’s coming
Technology

Apple investing a ‘tremendous’ amount of time and effort on AI, says CEO Tim Cook; Know what’s coming

[ad_1] After witnessing rivals such as Samsung and Google leverage artificial intelligence (AI), it seems like Apple is gearing up to bank on this rapidly developing technology. In its efforts, the iPhone maker has been quietly acquiring tech startups -  21 startups since 2017 to be precise. These numbers hint that Apple could finally make an AI push this year by unveiling a slew of AI upgrades for its suite of products including iPhone, iPad and Mac. During the Q1 earnings call, Apple CEO Tim Cook highlighted the company's investments in AI. Know what's coming.Apple's AI push explainedAs per a MacRumors report, Apple recorded greater revenue than in the same period last year. Now, the company is banking on AI to get a further push. Talking about generative AI, Cook said, “In terms of g...