Apple Headset Enthusiasm Is Absent on Wall Street
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The prospect of Apple Inc.'s first new product category in nearly a decade could hardly be attracting less of a fanfare on Wall Street.At a time when investors have been whipped into a frenzy over artificial intelligence, analysts are using words like “modest” and “lackluster” to describe projections for initial sales of a mixed reality headset that the iPhone maker is expected to unveil on June 5. The muted expectations are a stark contrast to the last time Apple entered a new market with the 2015 release of the Apple Watch. That was eagerly awaited by both consumers and investors, as the category was well-defined, offered potential for disruption, and pointed to an opportunity for new services, notably in health care. “The headset isn't dead on arrival, but I don't think it's v...