Apple AR VR headset

Dystopian! This Apple product has former Twitter CEO Jack Dorsey worried

16Jun

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Technology

Dystopian! This Apple product has former Twitter CEO Jack Dorsey worried

[ad_1] Apple Vision Pro has been the talk of the world since Apple unveiled it at WWDC 2023. And why shouldn't it? It is something out of a science fiction film like Ready Player One. Several tech moguls such as Twitter owner Elon Musk and Google CEO Sundar Pichai have given their opinions on Apple's first AR/VR headset, and while the Vision Pro has got Pichai excited about the future of technology, it has left former Twitter CEO Jack Dorsey concerned about its impact on humanity.Apple Vision Pro - Mark of a dystopian future?During an interview with Krystal Ball and Saagar Enjeti on the Breaking Points podcast, Dorsey expressed his concerns about the AR/VR headset, likening it to WALL-E, a dystopian future film by Pixar where humans have left Earth, straddled on a mobile chair with thei...

$3499 is too high a price to pay for Apple Vision Pro? Cheaper one coming

12Jun

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Technology

$3499 is too high a price to pay for Apple Vision Pro? Cheaper one coming

[ad_1] "One more thing…", that is how Apple introduced the Vision Pro, its first-ever AR/VR headset at WWDC 2023. While VR headsets like the new Meta Quest 3 and HTC Vive Focus 3 have been around for a while, Apple's Vision Pro has blown people away with its state-of-the-art features such as gesture controls, multiple cameras and sensors, and more. Apple Vision Pro “seamlessly blends the digital world with the real world”, according to Apple CEO Tim Cook. Apart from the presentation of the Vision Pro, another announcement left people stunned - its price.The Apple Vision Pro will cost $3499 when it ships next year, putting it comfortably at the summit of the most expensive tech gadgets list. However, Apple has a plan to reel in more Vision Pro customers by launching a more affordable ver...

Apple Pro Vision headset gets big Mira boost

7Jun

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Technology

Apple Pro Vision headset gets big Mira boost

[ad_1] In a significant development within the augmented reality (AR) industry, Apple has taken over Mira, a startup focused on creating AR headsets. While the exact financial details of the acquisition remain undisclosed, the move coincides with Apple's introduction of its own AR headset named Vision Pro, priced at $3,499. Apple officially confirmed the acquisition after reports surfaced that 11 Mira employees had been hired by the tech giant. Mira's CEO, Ben Taft, shared his excitement for the company's "next chapter at Apple" in a private Instagram post, reflecting on the journey from a small startup founded in a dorm room to being acquired by Apple.Mira, founded by Ben Taft in 2016 and headquartered in Los Angeles, specialised in the development of AR headsets. The company boasted a...

WWDC 2023: Apple mixed-reality headset to take aim at the metaverse

5Jun

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Technology

WWDC 2023: Apple mixed-reality headset to take aim at the metaverse

[ad_1] Today, Apple is expected to show off pricy mixed-reality headgear at its annual Worldwide Developers Conference, challenging Facebook-owner Meta in a market that has yet to sizzle.The iPhone maker has remained mum on reports that it is poised to unveil a headset for augmented or virtual reality experiences at its annual jamboree for developers and app designers. The release would be the most significant product launch by the iconic iPhone maker since it unveiled the Apple Watch in 2015. It could also invite more tensions between Apple CEO Tim Cook and Meta's Mark Zuckerberg who have feuded over the handling of their sprawling tech empires, especially over data issues and China ties.Expectations are high that Apple will use the WWDC stage to spotlight a "Reality Pro" headset price...

Apple AR/VR headset in 3D renders! Take a sneak peek ahead of WWDC

1Jun

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Technology

Apple AR/VR headset in 3D renders! Take a sneak peek ahead of WWDC

[ad_1] It may not have generated the kind of publicity that now surrounds all things artificial intelligence (AI), but the Apple headset, which is set to launch in just days at the WWDC, is still managing to create some space for itself. While that is nowhere near comparable to what Apple Watch created a decade ago when it was launched, the AR/VR headset is expected to make some difference in the Apple ecosystem.However, for that to happen, it would have to beat the product, which is not very popular, launched by Meta Platforms hands down called Meta Quest. Now, ahead of WWDC 2023, here is an opportunity to take a sneak peek at the Apple AR/VR headset as its 3D renders have just been put online. But remember, it is a concept and not anything based on reality. Before that, know that the ...

WWDC 2023: Apple’s AR/VR headset to feature the new xrOS; Here is what we know about it

1Jun

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Technology

WWDC 2023: Apple’s AR/VR headset to feature the new xrOS; Here is what we know about it

[ad_1] Apple products are known for their optimized and intuitive performance. And a large part of that is the operating system that is tailored to fit the device. So, it was not really a surprise that with the expected Apple AR/VR headset or mixed-reality headset, a brand new OS had to be launched. And thus came into the picture - xrOS. While Apple has not even acknowledged its existence publicly, many leaks have emerged highlighting what it could be all about. We have pieced together all the information to tell you everything that is known about Apple's first-ever augmented reality and virtual reality operating system.What is xrOSAs per leaks, xrOS will be the dedicated operating system for Apple's mixed-reality headset and will bring its unique but consistent-with-Apple-ecosystem int...

All that you wanted to know about Apple WWDC 2023, but were afraid to ask

1Jun

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Technology

All that you wanted to know about Apple WWDC 2023, but were afraid to ask

[ad_1] Apple will be hosting its annual Worldwide Developers Conference (WWDC) 2023 between June 5, 2023 and June 9, 2023. This will be the 34th developer-focused conference by Apple. Like most years, the conference will be kick-started with a keynote session hosted by CEO Tim Cook on the opening day. The keynote session will begin at 10 AM PT/10:30 PM IST. Just like in 2022, the conference will be held online, although select developers, people from media houses, and some winners of the WWDC Swift Student challenge have been invited to Apple Park in California to attend the event in person.WWDC keynote can either be streamed on developer.apple.com/wwdc23 or Apple's official YouTube channel. Expected Announcements at the WWDC 2023Hardware announcementsAR/VR headset/ Apple Reality ProAft...

Apple Headset Enthusiasm Is Absent on Wall Street

1Jun

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Technology

Apple Headset Enthusiasm Is Absent on Wall Street

[ad_1] The prospect of Apple Inc.'s first new product category in nearly a decade could hardly be attracting less of a fanfare on Wall Street.At a time when investors have been whipped into a frenzy over artificial intelligence, analysts are using words like “modest” and “lackluster” to describe projections for initial sales of a mixed reality headset that the iPhone maker is expected to unveil on June 5. The muted expectations are a stark contrast to the last time Apple entered a new market with the 2015 release of the Apple Watch. That was eagerly awaited by both consumers and investors, as the category was well-defined, offered potential for disruption, and pointed to an opportunity for new services, notably in health care. “The headset isn't dead on arrival, but I don't think it's v...

Not the iPhone 15 launch, but hype around Apple headset is high! But is it dead on arrival?

31May

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Technology

Not the iPhone 15 launch, but hype around Apple headset is high! But is it dead on arrival?

[ad_1] It is not the iPhone 15 launch, but for all the hype surrounding the Apple AR/VR headset, you would be justified in thinking it was. However, while the Apple fans may be eager to see the biggest new tech rollout since the first Apple Watch was launched, but for the rest of the investing world, and perhaps even for consumers, it appears to be an ordinary event. And that could be ominous. This despite the fact that the headset is an entirely different product category.The non-reaction from the market may perhaps be because of the cloak of secrecy maintained by Apple over its latest tech, but for all intents and purposes, much of what will be in the headset has been leaked and analysed to death by analysts. However, success in this venture, if it reaches anywhere near Apple Watch le...

15-inch MacBook Air rumoured to launch alongside iOS 17 at WWDC 2023

12Apr

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Technology

15-inch MacBook Air rumoured to launch alongside iOS 17 at WWDC 2023

[ad_1] The major anticipation around the Apple Worldwide Developers Conference (WWDC) 2023, which is scheduled to begin on June 5, was the iOS 17 update and the potential launch of the Apple AR/VR headset. But now, new developments have come to the surface which will surely make MacBook enthusiasts happy. According to reports, the WWDC 2023 could also mark the launch of the larger 15-inch MacBook Air. Take a look at the details.The information comes from Apple tipster Ross Young, CEO of Display Supply Chain Consultants (DSCC), which was spotted by MacRumors. The production of the 15-inch MacBook Air began in February 2023 and was ramped up in March. There is another ramp-up planned for April. With all the production increases, he stated that while he did not know about the precise launc...