Apple investing a ‘tremendous’ amount of time and effort on AI, says CEO Tim Cook; Know what’s coming
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After witnessing rivals such as Samsung and Google leverage artificial intelligence (AI), it seems like Apple is gearing up to bank on this rapidly developing technology. In its efforts, the iPhone maker has been quietly acquiring tech startups - 21 startups since 2017 to be precise. These numbers hint that Apple could finally make an AI push this year by unveiling a slew of AI upgrades for its suite of products including iPhone, iPad and Mac. During the Q1 earnings call, Apple CEO Tim Cook highlighted the company's investments in AI. Know what's coming.Apple's AI push explainedAs per a MacRumors report, Apple recorded greater revenue than in the same period last year. Now, the company is banking on AI to get a further push. Talking about generative AI, Cook said, “In terms of g...