App Store policy – pressnews

[ad_1] Apple Inc. notched another victory in its long-running court battle to block Epic Games Inc. from breaking down barriers in the App Store, but the iPhone maker's moneymaking fortress remains under siege.Years of complaints from app developers and scrutiny from governments globally have already forced Apple to rewrite some of the rules protecting its dominance in the $160 billion app distribution marketplace — and more changes are on the way. But the overall impact on Apple's bottom line and hold on the App store is likely limited, with the fees it charges not changing. While Epic, the maker of the popular Fortnite game, on Monday lost an appeals court fight to lift Apple's ban on third-party app marketplaces on its operating system, the intense pressure coming from rivals includi...

[ad_1] Meta Platforms Inc. criticized Apple Inc. for changing its App Store terms to take a portion of social-media advertising revenue, saying the iPhone maker was “undercutting others in the digital economy. ”The policy change, disclosed this week, requires users and advertisers to make an in-app purchase when they pay to “boost” posts in apps like TikTok and Meta's Instagram. Apple takes a commission of as much as 30% on in-app purchases, meaning a company like Meta would lose a portion of its ad revenue to the iPhone maker. “Apple previously said it didn't take a share of developer advertising revenue, and now apparently changed its mind,” Meta, which also owns Facebook and WhatsApp, said in a statement Tuesday. “We remain committed to offering small businesses simple ways to run a...

Tag: App Store policy

Apple Wins Epic Court Battle While Ceding Ground on App Store

Meta Slams Apple for ‘Undercutting Others’ With Ad Policy