Amazon Dangles Prime Day Deals With Shoppers in ‘Driver’s Seat’
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Amazon.com Inc.'s fall sale for Prime subscribers kicked off Tuesday, with the e-commerce giant looking to get a jump on what's expected to be a humdrum holiday shopping season.
US online sales in November and December will rise 4.8% to $222 billion, according to Adobe Inc., beating last year's 3.5% growth, but well below the pre-pandemic level of 13% reached in 2019.
Consumers are grappling with stubbornly persistent inflation even as their debt obligations balloon and savings shrink. The resumption of student loan payments, which were suspended during the pandemic, also are expected to weigh on spending.
Penny-pinching will be the prevailing theme during Amazon's two-day sale, said Adobe analyst Vivek Pandya. He predicts intense comparison shopping as other retailers, includi...