Amazon Starts Online Home Insurance Store for UK Customers
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Amazon.com is offering UK consumers home and contents insurance from third-party providers.
Amazon.com Inc. is moving into a new business area, offering UK consumers home and contents insurance from third-party providers. The world's largest online retailer will initially provide shoppers with quotes from LV= General Insurance, Ageas UK and Co-op, with more insurers added in coming months, the Seattle-based company said. The rollout starts Wednesday. The Amazon Insurance Store will show star ratings, customer reviews and claims acceptance rates for the insurers, similar to the other products for sale on the site. Amazon will get a commission from the insurers for policies sold over the platform. The venture marks a departure for Amazon and will take on comparison website...