Amazon Is Bringing Its Online Store to Gaming, Mobile Apps
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Amazon.com Inc. is bringing its online store to video games and mobile apps made by other companies, the latest effort to extend the e-commerce giant's reach beyond its sprawling online marketplace.With Amazon Anywhere, introduced Tuesday, the company will let people on gaming, mobile, web and augmented-reality applications buy related real-world items without leaving the experience. The service will debut with Peridot, an AR game featuring virtual pets from Niantic, the developer of Pokemon Go, the company said in a blog post. A video demonstrates a shopper linking their Amazon account to the game and purchasing a t-shirt, which is delivered from an Amazon warehouse. The Seattle-based company has long tried to funnel users to its store, including via a longstanding program that ...