Hacked? boAT gets a ‘reality check’ with data leak affecting over 75 lakh users after ‘Better than Apple’ ad
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Homegrown accessories brand boAT recently made headlines after it published an ad claiming that Indian buyers should “think better” and buy boAT gadgets instead of Apple products. The ad which mentioned: “Don't be a Fanboy (referring to Apple), be a boAThead.” quickly went viral on social media and divided netizens. But it appears the social media hype is short-lived.boAT data leak: Customer's mobile numbers, home addresses revealedboAT, India's leading wearable company as per IDC, reported suffered a massive cyberattack which the company did not disclose and boAT is yet to acknowledge the breach. As per a report by Forbes, the personal data of over 75 lakh customers of boAT products were compromised and the dataset is available on the dark web. The personal data that has been le...