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Apple investing a ‘tremendous’ amount of time and effort on AI, says CEO Tim Cook; Know what’s coming

2Feb

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Technology

Apple investing a ‘tremendous’ amount of time and effort on AI, says CEO Tim Cook; Know what’s coming

[ad_1] After witnessing rivals such as Samsung and Google leverage artificial intelligence (AI), it seems like Apple is gearing up to bank on this rapidly developing technology. In its efforts, the iPhone maker has been quietly acquiring tech startups - 21 startups since 2017 to be precise. These numbers hint that Apple could finally make an AI push this year by unveiling a slew of AI upgrades for its suite of products including iPhone, iPad and Mac. During the Q1 earnings call, Apple CEO Tim Cook highlighted the company's investments in AI. Know what's coming.Apple's AI push explainedAs per a MacRumors report, Apple recorded greater revenue than in the same period last year. Now, the company is banking on AI to get a further push. Talking about generative AI, Cook said, “In terms of g...

Ahead of WWDC 2023, Apple reveals AI booster shot for Siri and iOS, announces hiring drive

[ad_1] Despite the current economic uncertainty and layoffs happening in the tech industry, there is a growing demand for professionals specialising in artificial learning (AI) and machine learning. Recognising the importance of AI and aiming to stay competitive, Apple has joined other major tech companies by announcing a hiring drive. As many as 176 new job openings focused on machine learning and artificial intelligence have been revealed.As reported by Pocket-lint, Apple plans to allocate 68 of these positions to Siri, highlighting the company's commitment to advancing its voice assistant technology. An additional 52 positions will be dedicated to integrating AI into iOS, while 46 will focus on macOS. It is worth noting that several roles will require expertise across multiple produc...

Hey Apple, Where Are Your Chatbots?

[ad_1] As Microsoft Corp., Alphabet Inc., and — now — Amazon.com Inc. blaze ahead in the race to deploy advanced chatbots like ChatGPT, one rival remains nowhere to be seen. Apple Inc. may be biding its time for the technology to mature, as it often does, yet waiting too long could also put the iPhone maker in a position where it's hard to catch up.AI is not new to the Cupertino-based company. Its Siri voice assistant, using speech recognition and machine learning to understand a request and execute a solution, was released 12 years ago. It also bought music-recognition app Shazam and personalized magazine creator Texture, both of which were incorporated into Apple's ecosystem. Chief Executive Officer Tim Cook told investors in February that AI would be a 'major focus' for Apple and cit...