Tag: advertising

Walmart Is Latest Company to Stop Advertising on Musk’s X
2Dec By adminNo Comments
Technology

Walmart Is Latest Company to Stop Advertising on Musk’s X

[ad_1] Walmart Inc. has stopped advertising on the social media platform X, the latest major company to do so. “We aren't advertising on X as we've found other platforms to better reach our customers,” a Walmart spokeswoman told Bloomberg News. She declined to say when the change takes effect or what motivated it.  The exit of Walmart, the largest retailer in the US, adds to the growing number of companies that are abandoning the social platform previously known as Twitter after owner Elon Musk endorsed an antisemitic post.  Musk said the post was “worst and dumbest I've ever done” earlier this week at the New York Times DealBook conference. One more thing! HT Tech is now on WhatsApp Channels! Follow us by clicking the link so you never miss any updates from the world of technology. Cli...
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IBM and EU pull ads from Elon Musk’s X as concerns about antisemitism fuel backlash
18Nov By adminNo Comments
Technology

IBM and EU pull ads from Elon Musk’s X as concerns about antisemitism fuel backlash

[ad_1] Advertisers are fleeing social media platform X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with billionaire owner Elon Musk inflaming tensions with his own tweets endorsing an antisemitic conspiracy theory.IBM said this week that it stopped advertising on X after a report said its ads were appearing alongside material praising Nazis — a fresh setback as the platform formerly known as Twitter tries to win back big brands and their ad dollars, X's main source of revenue. The liberal advocacy group Media Matters said in a report Thursday that ads from Apple, Oracle, NBCUniversal's Bravo network and Comcast also were placed next to antisemitic material on X. We are now on WhatsApp. Click to join.“IBM has zero tolerance fo...
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X Starts Subscription Tiers That Cost Up to $16 a Month
29Oct By adminNo Comments
Technology

X Starts Subscription Tiers That Cost Up to $16 a Month

[ad_1]  Elon Musk's X began offering new subscription tiers for users on Friday in an attempt to shore up revenue at the social media company. Subscribers have the option of paying $3 a month for the basic tier, which provides features such as the ability to edit posts and upload longer videos, according to the company formerly known as Twitter Inc. We are now on WhatsApp. Click to join. Web users can opt to pay $8 a month for the premium tier or $16 a month for premium , to get additional benefits including the blue checkmark, ad revenue sharing, and fewer or no ads in their timelines. Users subscribing through Apple Inc.'s iOS and the Android platform will pay more. Since Musk bought the company a year ago, X has shifted away from advertising and toward paid subscriptions. A new analy...
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Amazon’s playbook for happy holidays: discounts, same-day delivery – and AI
29Oct By adminNo Comments
Technology

Amazon’s playbook for happy holidays: discounts, same-day delivery – and AI

[ad_1]  Generative AI will be Amazon's secret weapon this holiday season, leveraging data from its more than 160 million Prime subscribers to improve ad targeting and allowing merchants to produce promotions quickly.Apart from fast shipping and the usual discounts for Black Friday and Cyber Monday, the company is betting that targeted ads, powered by artificial intelligence (AI), will draw more shoppers and advertisers to its platform. Amazon Chief Executive Andy Jassy said on a call Thursday with analysts that machine learning is helping the company present more relevant ads to shoppers. We are now on WhatsApp. Click to join."When (advertisers) have to think about budget decisions, they're going to choose (ads) that have large volume and perform better. I think both of those are real a...
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Google Search Executive Worried About Amazon, TikTok Enticing Users
28Oct By adminNo Comments
Technology

Google Search Executive Worried About Amazon, TikTok Enticing Users

[ad_1] Google's top search executive said concerns about Amazon.com Inc. keep him awake at night as the company loses users to the online retail giant and newer apps such as ByteDance Ltd.'s TikTok.Testifying as part of the Justice Department's antitrust case against Google Thursday, Prabhakar Raghavan, a Google senior vice president, said young people in particular are using apps such as TikTok and Meta Platforms Inc.'s Instagram and WhatsApp, where they spend an average of four hours per day. “I feel a keen sense not to become the next roadkill,” said Raghavan, one of the first employees the Alphabet Inc. unit has called in its defense. For young people, “Grandpa Google knows the answer and will help you with homework. But when it comes to doing interesting things, they like to start ...
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Five things to know about the Google antitrust trial as it hits halfway mark
15Oct By adminNo Comments
Technology

Five things to know about the Google antitrust trial as it hits halfway mark

[ad_1] The U.S. government is near the halfway mark in its court battle with Alphabet's Google, which it has accused of breaking antitrust law with the tactics it used to dominate online search and some aspects of advertising. In the trial that started on Sept. 12 and is scheduled to go to about mid-November, the Justice Department accused Google of manipulating online auctions - a multibillion dollar industry dominated by Google - with these formulas to favor its own bottom line. Here are five important points raised so far during the trial: GOOGLE PAYS BILLIONS TO PROTECT ITS SEARCH MONOPOLYWitnesses from Verizon, Android maker Samsung and Google itself testified about the company's estimated $10 billion in annual payments to ensure that its search is the default on smartphones and ...
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Google Search Is Like ‘Cigarettes or Drugs,’ Executive Said
30Sep By adminNo Comments
Technology

Google Search Is Like ‘Cigarettes or Drugs,’ Executive Said

[ad_1] A senior Google executive once likened the company's search advertising business to selling drugs, calling it “one of the world's greatest business models ever created” since the company can “ignore” users and focus on generating revenue from advertising.Michael Roszak, vice president for finance at Alphabet Inc.'s Google, wrote the notes during a July 2017 training Google offered on communications. “Search advertising is one of the world's greatest business models ever created,” Roszak wrote, adding that there were only “illicit businesses (cigarettes or drugs) that could rival these economics.” Google's business can effectively “ignore one of the fundamental laws of economics,” Roszak wrote, supply and demand. This allowed the company to “ignore the demand side of the equation ...
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