Tag: youtube shorts ads

[ad_1] Owned by Google, YouTube is fighting back against TikTok using the video giant’s key advantage: money. Owned by Google, YouTube is fighting back against TikTok using the video giant's key advantage: money. On Tuesday, YouTube announced plans to share advertising sales with creators of Shorts, its bite-sized video feature. Unlike on YouTube's main site, the new program will compensate creators using a pool from ads that run in Shorts. That's similar to the way that TikTok pays its popular stars, although TikTok has used a fixed fund that's been criticized for meager payouts. But YouTube sees its effort as more ambitious than what TikTok has done. Neal Mohan, the company's chief product officer, described the plan as ...