X advertisers – pressnews

MrBeast posts first video on X and gets Elon Musk boost! Will it bolster X’s video-first strategy?

16Jan

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Technology

MrBeast posts first video on X and gets Elon Musk boost! Will it bolster X’s video-first strategy?

[ad_1] Ever since he took over X (formerly Twitter), billionaire Elon Musk has implemented a myriad of changes on the microblogging platform. It started with mass layoffs which saw the reduction in over 80 percent of X's workforce. Then, Musk stopped legacy verification and brought out Twitter Blue, following which Larry the Bird was phased out and Twitter was officially rebranded to X. All these changes have been introduced in a bid to make it a super app that can compete with China's WeChat, offering services such as audio, video, messaging, and potentially payments and banking. However, that isn't attracting advertisers on the platform, even though X's latest move involves becoming a “video-first platform”. Know all about it. X video-first platform strategy gets MrBeast boosterX has ...

‘I scream!’ Strange X outage kills outgoing links in yet another blow for billionaire Elon Musk

14Dec

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Technology

‘I scream!’ Strange X outage kills outgoing links in yet another blow for billionaire Elon Musk

[ad_1] X (formerly Twitter) is going through a rough period. Earlier, the platform witnessed an exodus of advertisers after the owner Elon Musk was involved in an antisemitic controversy with another user. Later, at a conference, Musk said during an interview that advertisers leaving would result in the social media site shutting down and he even used abusive language. Now, a new issue suddenly appeared on the platform in the early hours of December 14. An X outage was spotted by many users who found that no outgoing links were working for over an hour, and clicking them gave an error message. The issue is reportedly now fixed, but there is no word from the company on what happened. This is concerning considering this is not the first time it has happened.According to a report by The Ve...

X CEO writes memo to staff on Elon Musk abuse-laden rant in interview

4Dec

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Technology

X CEO writes memo to staff on Elon Musk abuse-laden rant in interview

[ad_1] X Chief Executive Officer Linda Yaccarino, who oversees the social network's relationships with advertisers, sent a memo to employees signalling her support of owner Elon Musk after his incendiary comments insulting brands that have backed away from the platform.“Our principles do not have a price tag, nor will they be compromised — ever,” Yaccarino wrote Thursday, a day after Musk told former advertisers including Walt Disney Co. to go “f—-” themselves. “No matter how hard they try, we will not be distracted by sideline critics who don't understand our mission.” Musk at Wednesday's DealBook conference flung expletives at advertisers who had paused their campaigns in protest of his posts earlier this month supporting an antisemitic conspiracy theory, in which he agreed that Jewis...

Elon Musk-owned X can lose up to $75 mn by the end of 2023 due to advertisers fleeing, says report

25Nov

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Technology

Elon Musk-owned X can lose up to $75 mn by the end of 2023 due to advertisers fleeing, says report

[ad_1] The advertising woes for X (formerly Twitter) are growing by the day. Recently, the platform witnessed major companies pulling out of showing ads including Apple, IBM, and Comcast. Now, a new report claims that the Elon Musk-owned social media platform can lose as much as 75 million dollars by the end of 2023 due to the exodus of companies. It all started after some reports emerged claiming that Musk backed an antisemitic post on the platform last week. On X, Musk could be seen agreeing to a poster that said Jewish communities hate white communities. This has led several companies including Walt Disney and Warner Bros Discovery to pause their advertisements on the site formerly called Twitter. X faces advertising woesX has struck back and sued media watchdog group Media Matters, ...

In massive setback for Elon Musk’s X, Apple pulls ads over antisemitism controversy

18Nov

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Technology

In massive setback for Elon Musk’s X, Apple pulls ads over antisemitism controversy

[ad_1] X (formerly Twitter) has once again found itself in troubled waters courtesy its billionaire owner, Elon Musk. Ever since the Israel-Hamas conflict began, the social media platform has been filled with hate posts, propaganda, and misinformation. But recently, brands have pulled the plug on advertising on the platform citing antisemitism as a big reason. Recently, IBM, Disney, Warner Bros., Discovery, and EU pulled ads, and now Apple has joined the list as well, as per a report. Incidentally, the big chunk of the advertisers exiting came after company owner Elon Musk replied in support of a post accusing Jewish people of hating white people.According to a report by Axios, Apple decided to stop showing ads on the platform after Musk's endorsement of “antisemitic conspiracy theories...

Elon Musk is testing 3 tiers of premium subscription on X, says CEO Linda Yaccarino

6Oct

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Technology

Elon Musk is testing 3 tiers of premium subscription on X, says CEO Linda Yaccarino

[ad_1] X (formerly Twitter) has begun testing three different tiers of its proposed premium subscription. The information came from the company CEO Linda Yaccarino in a meeting with debt holders as she updated the bankers about the finances and revenue of X, as per a report. It was also highlighted that the testing was done to increase the revenue collection from the subscription funnel. Additionally, X also stated during the meeting that the advertisers are returning back to the platform, although with smaller budgets.According to a report by Bloomberg, the current premium subscription that costs $7.99 will be split into three different tiers, namely, Basic, Standard and Plus, as conveyed by a source that attended the event. The main aim of this move is to woo those users who were perh...