Meta launches WhatsApp helpline to tackle fake news in India, update app to improve business features
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Meta's WhatsApp has announced a collaboration with the Misinformation Combat Alliance (MCA) to take on the sharp rise of fake news and deepfakes in India, especially as the country moves closer to its election dates.Last week, Meta said that it will launch a dedicated fact-checking helpline on WhatsApp next month “to combat media generated misinformation using artificial intelligence which may deceive people on matters of public importance, commonly known as deepfakes, and help people connect with verified and credible information.” Commenting on the launch, Shivnath Thukral, Director of Public Policy India, Meta said, “We recognize the concerns around AI-generated misinformation and believe combatting this requires concrete and cooperative measures across the industry.” Thukral ...