WhatsApp business app

Meta launches WhatsApp helpline to tackle fake news in India, update app to improve business features

25Feb

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Technology

Meta launches WhatsApp helpline to tackle fake news in India, update app to improve business features

[ad_1] Meta's WhatsApp has announced a collaboration with the Misinformation Combat Alliance (MCA) to take on the sharp rise of fake news and deepfakes in India, especially as the country moves closer to its election dates.Last week, Meta said that it will launch a dedicated fact-checking helpline on WhatsApp next month “to combat media generated misinformation using artificial intelligence which may deceive people on matters of public importance, commonly known as deepfakes, and help people connect with verified and credible information.” Commenting on the launch, Shivnath Thukral, Director of Public Policy India, Meta said, “We recognize the concerns around AI-generated misinformation and believe combatting this requires concrete and cooperative measures across the industry.” Thukral ...

WhatsApp users can add items to their cart, send payment from all supported UPI apps: Mark Zuckerberg

[ad_1] WhatsApp Business: Meta Platforms has announced several new features for WhatsApp Business at the Conversations event in Mumbai. Over the last few years, WhatsApp has become one of the go-to apps on our smartphones, replacing SMS as the primary form of messaging others. Meta has capitalized on this opportunity and rolled out new features time and again that promise to entice customers and keep them from switching to other apps. It has also become a platform for businesses to expand their base with WhatsApp Business offering customer-centric features. At its Conversations event, Meta today announced several new features for WhatsApp Business. Taking to X, Will Cathcart, Head of WhatsApp at Meta posted, “For everyone that chats with businesses on@WhatsApp, we've got lots of great i...

WhatsApp Business brings feature making it easier for small businesses to connect with customers

[ad_1] WhatsApp Business app, which has over 200 million user base, will soon be able to create Facebook and Instagram ads to find and connect with new customers, without needing a Facebook account, Founder and CEO at Meta Mark Zuckerberg announced on Tuesday."We're also announcing new paid messaging features so small businesses can reach customers more efficiently," the Meta head posted on his Facebook handle. To leverage the feature, all just businesses need to get started is an email address and a form of payment. When people click on an ad, it opens a chat on WhatsApp so they can ask questions, browse products and make a purchase. According to WhatsApp Business, these ads are one of the most powerful ways to drive potential customers to message them on the platform and this will ope...