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Bankruptcy looms: With outburst, Elon Musk puts the survival of X in the balance

2Dec

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Technology

Bankruptcy looms: With outburst, Elon Musk puts the survival of X in the balance

[ad_1] Elon Musk's verbal assault on advertisers who have shunned X (formerly Twitter) threatens to sink the social network further, with the tycoon warning of the platform's demise, just one year after taking control."If somebody's gonna try to blackmail me with advertising, go fuck yourself," a visibly furious Musk told an interviewer in New York in front of an audience of the US business elite this week. Musk was lashing out at the advertisers who had abandoned his platform after Media Matters, a left-wing media watchdog group, warned big companies that their ads were running aside posts by neo-Nazis. Walmart on Friday was the latest to join the exodus, following the footsteps of IBM, Disney, Paramount, NBCUniversal, Lionsgate and others.The latest controversy broke earlier this mont...

Walmart Is Latest Company to Stop Advertising on Musk’s X

2Dec

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Technology

Walmart Is Latest Company to Stop Advertising on Musk’s X

[ad_1] Walmart Inc. has stopped advertising on the social media platform X, the latest major company to do so. “We aren't advertising on X as we've found other platforms to better reach our customers,” a Walmart spokeswoman told Bloomberg News. She declined to say when the change takes effect or what motivated it. The exit of Walmart, the largest retailer in the US, adds to the growing number of companies that are abandoning the social platform previously known as Twitter after owner Elon Musk endorsed an antisemitic post. Musk said the post was “worst and dumbest I've ever done” earlier this week at the New York Times DealBook conference. One more thing! HT Tech is now on WhatsApp Channels! Follow us by clicking the link so you never miss any updates from the world of technology. Cli...

Bumble and Match stop advertising on Instagram amid disturbing content placement row

28Nov

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Technology

Bumble and Match stop advertising on Instagram amid disturbing content placement row

[ad_1] Advertising on social media generates huge revenue for various brands. However, it can be risky for them if their ad is being shown next to inappropriate content as it diminishes the brand value and creates a negative association. It also runs the risk of targeting the wrong demographic, which can further damage the brand. Recently, in a shocking revelation, online dating platforms Bumble and Match have decided to suspend their advertising on Instagram after a report by The Wall Street Journal found their ads to be displayed next to content of explicit nature and child abuse content within the platform's Reels feeds. Check here to know all about the incident:Bumble and Match to stop advertising on Instagram?Dating apps including Bumble and Match have stopped advertising on Instag...

Deal-hunters on track to spend record $12 billion in US Cyber Monday shopping spree

28Nov

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Technology

Deal-hunters on track to spend record $12 billion in US Cyber Monday shopping spree

[ad_1] Spending online on Cyber Monday is set to exceed $12 billion, a record, as bargain hunters snap up deals on items including Barbie dolls, Lego sets, headphones and smart watches, according to preliminary estimates from Adobe Digital Insights.The estimate projects U.S. shoppers will spend $12 billion-$12.4 billion on Cyber Monday, the biggest U.S. online shopping day. A significant portion of this spending, around $4 billion, is expected to occur between 6 p.m. and 11 p.m. EST, particularly from last-minute shoppers, it said. At the top end, this would represent an 9.7% increase compared to the $11.3 billion spent on Cyber Monday last year. We are now on WhatsApp. Click to joinRetailers have been coaxing inflation-weary U.S. shoppers to open their wallets on Cyber Monday with push...

Cyber Monday marks the year’s biggest online shopping day, and one more chance to save on gifts

28Nov

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Technology

Cyber Monday marks the year’s biggest online shopping day, and one more chance to save on gifts

[ad_1] Consumers are scouring the internet for online deals as they begin to cap off the five-day post-Thanksgiving shopping bonanza with Cyber Monday.Even though e-commerce is now part and parcel of our everyday lives and much of the holiday shopping season, Cyber Monday –- a term coined back in 2005 by the National Retail Federation –- continues to be the biggest online shopping day of the year, thanks to the deals and the hype the industry has created to fuel it. Adobe Analytics, which tracks online shopping, expects consumers to spend between $12.0 billion and $12.4 billion on Monday, making it the biggest online shopping day of all time. For several major retailers, the “Cyber Monday” sale is a days-long event that begins over the weekend. Amazon's, for example, kicked off on Satur...

17Oct

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Technology

Brands Are Handing Out Freebies at Walmart as Online Ads Lose Appeal

[ad_1] Online ads are delivering less bang for the click these days, so brands are turning to an old brick-and-mortar marketing gimmick: handing out free samples at the local supermarket. In stores across the US, companies are doling out everything from small-batch nut butter and sanitary wipes to Halloween-themed Oreos. While warehouse clubs like Costco and Sam's have been offering freebies for years, more retailers are discovering that samples provide something digital marketing can't: a chance for shoppers to try products before buying them. After conducting a successful trial, Walmart Inc. recently announced plans to expand samples to more than 1,000 locations. In May, grocery giant Wakefern Food Corp. said it would put freebie vending machines in 95 ShopRite and The Fresh Grocer s...

The Amazon antitrust lawsuit is likely to be a long and arduous journey for the FTC

11Oct

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Technology

The Amazon antitrust lawsuit is likely to be a long and arduous journey for the FTC

[ad_1] Amazon is heading into one of its biggest sales events of the year — Prime Day — with a lawsuit hanging over its head that accuses it of preventing sellers from hawking their merchandise at lower prices on other sites.The Federal Trade Commission's long-awaited antitrust case is the agency's most aggressive move yet to tame the market power of Amazon, a company that's become synonymous with online shopping and fast deliveries. Under chair Lina Khan, the agency hasn't been shy about taking big swings against some of America's biggest companies and testing the limits of competition law to reverse what many of her supporters see as decades of weak antitrust enforcement. But that approach has also led to some high-profile setbacks, most notably in the FTC's bid to block Microsoft's t...

Amazon Dangles Prime Day Deals With Shoppers in ‘Driver’s Seat’

11Oct

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Technology

Amazon Dangles Prime Day Deals With Shoppers in ‘Driver’s Seat’

[ad_1] Amazon.com Inc.'s fall sale for Prime subscribers kicked off Tuesday, with the e-commerce giant looking to get a jump on what's expected to be a humdrum holiday shopping season. US online sales in November and December will rise 4.8% to $222 billion, according to Adobe Inc., beating last year's 3.5% growth, but well below the pre-pandemic level of 13% reached in 2019. Consumers are grappling with stubbornly persistent inflation even as their debt obligations balloon and savings shrink. The resumption of student loan payments, which were suspended during the pandemic, also are expected to weigh on spending. Penny-pinching will be the prevailing theme during Amazon's two-day sale, said Adobe analyst Vivek Pandya. He predicts intense comparison shopping as other retailers, includi...

Mercedes Unveils Long-Haul Electric Truck to Take on Tesla

11Oct

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Technology

Mercedes Unveils Long-Haul Electric Truck to Take on Tesla

[ad_1] Mercedes-Benz Trucks revealed a heavy-duty electric truck to take on Tesla Inc.'s battery-powered Semi, the latest move in the intensifying race to decarbonize road logistics.The eActros 600, which can travel 500 kilometers (311 miles) on a single charge while hauling up to 22 tons in cargo, is set to go on sale toward the end of this year, the unit of Daimler Truck Holding AG said Tuesday. It's aimed at taking on Tesla's truck, which has already scored orders from Walmart Inc. and United Parcel Service Inc. The vehicle's battery can recharge from 20% to 80%, a threshold considered the best for maintaining battery life, in 30 minutes provided the customer has access to a one megawatt charging device, the company said, equivalent to the electricity needed to power around 1,000 hom...

Why Amazon put services in the spotlight for Prime Day

15Jul

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Technology

Why Amazon put services in the spotlight for Prime Day

[ad_1] Amazon shoppers snagged deals on food delivery, travel and healthcare during a two-day Prime Event that ended on Wednesday, highlighting the potential for growth in services at an e-retailing giant long focused on goods.Amazon's 200 million U.S. Prime members snapped up $12.7 billion in merchandise, a record sum representing year-over-year growth of 6.1%, according to Adobe Analytics, with many seizing on discounts to load up on back-to-school supplies. The sale of services and experiences might not have made a huge impact on its bottom line as yet, but Amazon could be hoping that will change over time. "Amazon has extracted all of the value that it can from being merely a pass-through of goods, and is trying to move up the value chain," said David Klink, an analyst at Huntington...