Musk Says Twitter Cash Flow Still Negative as Ad Revenue Halved
[ad_1]
Twitter owner Elon Musk said the company still has a negative cash flow because of its heavy debt load and a roughly 50% drop in advertising revenue.The social media site will “need to reach positive cash flow before we have the luxury of anything else,” Musk said in a tweet. Several top advertisers paused spending on the platform after Musk acquired the company last year over concerns about changes the billionaire could make. Earlier this year, Musk said that many of the advertisers who fled had returned, and that becoming cash-flow positive was imminent. “Almost all of them have either come back or said they're coming back,” Musk said in a Twitter Spaces in April.Advertiser spending dropped 89% to $7.6 million over a two-month period early this year, according to estimates for ...