Top ad group says Twitter no longer ‘high risk’ after new chief appointed: Report
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Top advertising agency GroupM has told its clients that it no longer considers Twitter "high-risk" and is "cautiously optimistic" about the appointment of Linda Yaccarino as its new chief, the Financial Times reported on Friday.Yaccarino will take over the social media platform beset with challenges and a heavy debt load, after she spent several years modernizing the advertising business at NBCUniversal. WPP-owned GroupM had last year labelled Twitter as a "high risk" platform for advertising following Elon Musk's takeover. It flagged various issues including, large numbers of Twitter executives leaving or being fired and a wave of high-profile impersonations, that raised concerns about Twitter's abilities to follow the Federal Trade Commission's orders, various media reports sho...