Tag: Twitter Advertising

X’s CEO Linda Yaccarino Acknowledges That Some Advertisers Have Paused Spending
21Nov By adminNo Comments
Technology

X’s CEO Linda Yaccarino Acknowledges That Some Advertisers Have Paused Spending

[ad_1]  Linda Yaccarino, the chief executive officer of social media service X, acknowledged that some advertisers are taking a break from the platform following outrage over antisemitic content and commentary, some of it endorsed by the site's owner, Elon Musk.Yaccarino cited “a misleading and manipulated article” for spurring some advertisers to temporarily pause spending, a reference to a Media Matters piece that said ads from big brands were placed near offensive content. She follows Musk in criticizing the report, which they say misrepresents the experience on X, formerly Twitter.  “The data will tell the real story,” Yaccarino said in a memo to staff on Sunday. “Because for all of us who work at X, we've been extremely clear about our efforts to combat antisemitism and discriminat...
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Here’s what Twitter lost in advertising revenue in final months of 2022
20Jan By adminNo Comments
Technology

Here’s what Twitter lost in advertising revenue in final months of 2022

[ad_1] Top advertisers on Twitter slashed their spending after Elon Musk's takeover, according to estimates compiled for Reuters by research firm Pathmatics, in the latest shock to the company's dominant revenue source. Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on October 27, according to the Pathmatics estimates. Four advertisers reduced spending between 92% and 98.7% from the week before Musk's acquisition through the end of the year. Overall, advertising spending by the top 30 companies fell by 42% to an estimated $53.8 million for November and December combined, according to Pathmatics, despite an increase in spending by six of them. Pathmatics said the previously unreported figures on Twitter advertising are...
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Snap Hopes For Ad Windfall as Brands Flee Elon Musk’s Twitter
7Dec By adminNo Comments
Technology

Snap Hopes For Ad Windfall as Brands Flee Elon Musk’s Twitter

[ad_1] Investors in Snap Inc., one of the smaller social media networks, may be among the biggest beneficiaries of Twitter’s loss of advertisers. Investors in Snap Inc., one of the smaller social media networks, may be among the biggest beneficiaries of Twitter's loss of advertisers. Twitter could lose almost a third of its ad revenue as brands pull back from the site, according to estimates from MKM Partners LLC. Meta Platforms Inc.'s Instagram and Facebook would win the biggest chunk of that business, though the incremental sales would be about 1% of Meta's total revenue, MKM says. However, that same revenue would make a big difference for the Snapchat parent's much smaller operation, and possibly help revive the stock, which has lost more than three quarters of its value this year....
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Remaining Twitter Advertisers Are Still Undecided on Sticking With Musk
5Nov By adminNo Comments
Technology

Remaining Twitter Advertisers Are Still Undecided on Sticking With Musk

[ad_1] Several big-name Twitter advertisers are monitoring Elon Musk’s changes to the service. Several big-name Twitter advertisers are monitoring Elon Musk's changes to the service, watching and weighing whether to stay on the platform even as United Airlines Holdings Inc. joined a spate of high-profile marketer defections. Microsoft Corp., Verizon Communications Inc. and Charter Communications Inc. are among the companies taking a wait-and-see approach, and have not yet made a decision about their Twitter advertising, according to people familiar with the matter, who asked not to be identified discussing private information. The companies declined to comment. United Airlines suspended its advertising on Twitter earlier this week, spokeswoman Leslie Scott said Friday without com...
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Volkswagen, Pfizer And Now, General Mills Taps On the Brakes as Advertiser Pause Widens
4Nov By adminNo Comments
Technology

Volkswagen, Pfizer And Now, General Mills Taps On the Brakes as Advertiser Pause Widens

[ad_1] Volkswagen AG, Europe’s largest carmaker, joined Pfizer Inc. and General Mills Inc. in temporarily pausing advertising on Twitter. Volkswagen AG, Europe's largest carmaker, joined Pfizer Inc. and General Mills Inc. in temporarily pausing advertising on Twitter as brands rethink their presence on the platform now that Elon Musk has taken over and is making his mark on the social media company. Volkswagen said Friday that it had advised all of its brands to pause spending on the platform “until further notice” while it monitors how Twitter evolves. Brands are concerned that Twitter could host more-objectionable content as Musk rethinks his approach to content moderation, the Wall Street Journal reported, citing people familiar with the matter it didn't name. Others are stepp...
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GM Temporarily Suspends Twitter Advertising After Musk Takeover
29Oct By adminNo Comments
Technology

GM Temporarily Suspends Twitter Advertising After Musk Takeover

[ad_1] General Motors is temporarily suspending advertising on Twitter after the social media platform was acquired by Elon Musk, the head of rival automaker Tesla. General Motors Co. is temporarily suspending advertising on Twitter Inc. after the social media platform was acquired by Elon Musk, the head of rival automaker Tesla Inc. The Detroit automaker, which is racing to catch up with Tesla in electric vehicle development, said Friday it's talking with Twitter to discuss how the platform will change and will stop advertising until it has a better understanding of what will happen to it with Musk now at the helm. “We are engaging with Twitter to understand the direction of the platform under their new ownership,” spokesman David Barnas said in a statement. “As is normal course...
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