Twitter ad money – pressnews

[ad_1] In May, Elon Musk officially announced Linda Yaccarino, the former chairperson of advertising sales for NBCUniversal, as the next CEO of Twitter. The move shocked many as it was believed that Yaccarino's opinions on advertisers and meeting their concerns was not really in sync with Musk's, who was losing advertisers on Twitter at an alarming rate due to his policies. However, it appears that Musk hired her specifically to bring back the ad revenue, and the new Twitter CEO is already making major progress in her task.According to a report by the Financial Times (FT), Yaccarino is working on a number of measures to bring back advertisers who left the platform under Elon Musk's ownership. Some of the measures include introducing a new video ads service, bringing more celebrities to ...

[ad_1] Top advertisers on Twitter slashed their spending after Elon Musk's takeover, according to estimates compiled for Reuters by research firm Pathmatics, in the latest shock to the company's dominant revenue source. Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on October 27, according to the Pathmatics estimates. Four advertisers reduced spending between 92% and 98.7% from the week before Musk's acquisition through the end of the year. Overall, advertising spending by the top 30 companies fell by 42% to an estimated $53.8 million for November and December combined, according to Pathmatics, despite an increase in spending by six of them. Pathmatics said the previously unreported figures on Twitter advertising are...

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New Twitter CEO Linda Yaccarino plans to bring advertisers back

Here’s what Twitter lost in advertising revenue in final months of 2022