Tesla Isn’t Having the Epic End to the Year Elon Musk Predicted
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Price and production cuts contribute to the CEO squandering his status as world’s richest person.
Elon Musk's prediction that Tesla would have an “epic” end of year looks more off base by the day. The ebullient outlook the CEO offered during the carmaker's last earnings call has given way to price and production cuts in China. In the US, Tesla is offering consumers something previously unthinkable: a $3,750 incentive to take delivery of certain vehicles now, rather than wait for the new year. “Tesla increasingly appears to have a demand issue,” Toni Sacconaghi, a Bernstein analyst with the equivalent of a sell rating on the stock, wrote in a report last week. He believes Tesla will need to slash prices further to stimulate demand in China, plus make permanent cuts to the c...