Why Tesla keeps changing its prices
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Tesla Inc. has done seemingly nonstop tinkering with its prices this year, moving them lower in dramatic fashion only to occasionally bump them back up. What gives?
Chief Executive Officer Elon Musk has said he's willing to prioritize growth over profits, a stance that has made some investors wary and irked more than a few customers who bought before the discounts.
There are a number of factors at play here, and a lack of consensus as to whether it all amounts to disruption or desperation. Here's what you need to know:
Tesla has a floating-price strategyFor years, Tesla's cheapest car closely tracked the average amount US consumers were paying for new vehicles. Only $300 or so separated the starting price of the Model 3 and the industry's average transaction price.
When the sed...