Tag: Social Media Influencers

5 things about AI you may have missed today: Huawei introduces Zhiji AI model, Social media AI influencers and more
7Apr By adminNo Comments
Technology

5 things about AI you may have missed today: Huawei introduces Zhiji AI model, Social media AI influencers and more

[ad_1] Huawei introduces Zhiji AI model for weather forecasting; AI models challenge human social media influencers; IMD enhances weather forecasting with AI, machine learning; Blind internet users encounter AI aid challenges- this and more in our daily roundup. Let us take a look.1. Huawei introduces Zhiji AI model for weather forecastingHuawei's Zhiji AI model challenges traditional weather forecasting, offering precision within a few kilometres. Developed from Pangu-Weather, it provides a five-day forecast with 3km accuracy. Pangu-Weather, acclaimed as China's best scientific innovation in 2023, revolutionised weather prediction with rapid, accurate forecasts. Published in Nature, it achieved a seven-day forecast in 10 seconds, surpassing traditional methods, the South China Morning ...
Read More
Multiverse of marketing madness: 2024 will see social media influencers radically change traditional marketing
3Jan By adminNo Comments
Technology

Multiverse of marketing madness: 2024 will see social media influencers radically change traditional marketing

[ad_1] Cinema or politics, chocolates or perfume... social media influencers cover it all and are set to spread their influence further and wider in 2024 with MNCs, movie stars and even politicians using them to reach target audiences, bypassing mainstream media and traditional marketing avenues.‘Influencer' entered the lexicon in a big way in 2023. The tribe will become more visible and more effective in disseminating myriad messages as a new year in which the growth of social media platforms is a virtual certainty stretches ahead. We are now on WhatsApp. Click to join An influencer can be any person who has a significant following on a social media platform and holds considerable sway or ‘influence' over his or her followers. A product, brand or celebrity endorsed, used or reviewed by...
Read More
From $1 Billion to Almost Worthless: Faze Clan Runs Out of Hype
24Sep By adminNo Comments
Technology

From $1 Billion to Almost Worthless: Faze Clan Runs Out of Hype

[ad_1] Three months after its July 2022 debut on the Nasdaq, FaZe Holdings Inc. threw an exclusive party at a San Diego nightclub, hiring the rapper Travis Scott to promote its stable of video-game stars and YouTube personalities.Social-media influencers mingled with gamers in expensive streetwear. Many looked bored as they filmed the event for their online channels. Well past midnight, Scott appeared for a 15-minute show, his voice barely audible over the thumping bass. The party, which cost $1.7 million, got the company and a sponsor's name in hundreds of Google search results, YouTube videos and Instagram stories. Lee Trink, FaZe's chief executive officer at the time, hailed the event as a great success. “We achieved all of the things we would have hoped for, including making money,”...
Read More
Australia regulator to probe social media influencers for false endorsements
28Jan By adminNo Comments
Technology

Australia regulator to probe social media influencers for false endorsements

[ad_1] ACCC said it would look at more than 100 influencers after several consumers informed the regulator about some endorsements and testimonials which they said were misleading. Australia's competition regulator said on Friday it would check whether influencers on social media platforms had failed to disclose their affiliation with the brands they were promoting. The Australian Competition and Consumer Commission (ACCC) said it would look at more than 100 influencers after several consumers informed the regulator about some endorsements and testimonials which they said were misleading. "The number of tip-offs reflects the community concern about the ever-increasing number of manipulative marketing techniques on social media, designed to exploit or pressure consumers into purch...
Read More
Rules For Social Media Influencers Likely In Next 15 Days. Details Here
7Sep By adminNo Comments
Latest

Rules For Social Media Influencers Likely In Next 15 Days. Details Here

[ad_1] The government will soon come out with guidelines for social media influencers. (Representational)New Delhi: The government will soon come out with guidelines for social media influencers, making it mandatory for them to declare their association with the product they endorse, sources said."The Department of Consumer Affairs is coming out with guidelines on social media influencers. It is creating dos and don'ts for them," an official source told Press Trust of India.Sources told Press Trust of India social media influencers, who have large followers on social media platforms like Instagram, are endorsing products after taking payments from the brands.As per the proposed guidelines, if social media influencers endorse any brand after taking money, they will have to declare their a...
Read More