Tag: Snapchat advertising

[ad_1] Investors in Snap Inc., one of the smaller social media networks, may be among the biggest beneficiaries of Twitter’s loss of advertisers. Investors in Snap Inc., one of the smaller social media networks, may be among the biggest beneficiaries of Twitter's loss of advertisers. Twitter could lose almost a third of its ad revenue as brands pull back from the site, according to estimates from MKM Partners LLC. Meta Platforms Inc.'s Instagram and Facebook would win the biggest chunk of that business, though the incremental sales would be about 1% of Meta's total revenue, MKM says. However, that same revenue would make a big difference for the Snapchat parent's much smaller operation, and possibly help revive the stock, which has lost more than three quarters of its value this year....