How the Royal Family Used Twitter to Tell the World the Queen Elizabeth II Had Died
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Queen’s Elizabeth II’s death after 70 years on the throne was announced first on Twitter — from the Royal Family’s own account.
Queen's Elizabeth II's death after 70 years on the throne was announced first on Twitter — from the Royal Family's own account. A tweet stating the long-serving monarch had “died peacefully at Balmoral” was posted by @RoyalFamily at 6.30 p.m. local time, two minutes ahead of the BBC's own announcement on the platform. That Twitter was chosen as the initial vector for the news shows how much the family's approach to communication has morphed, especially in the latter years of the Queen's reign. Known for their use of pomp and ceremony to reinforce the power of the monarchy, the Windsors ...