Elon Musk’s X Partners With Paris Hilton for Shopping, Video Push
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Social media platform X is partnering with Paris Hilton and her digital ad agency 11:11 Media as it seeks new revenue and to redefine the platform formerly known as Twitter. X will work with Hilton to create original video content on fashion, beauty, travel and other topics, the company announced Monday. Hilton, an American media personality and socialite, will also help promote the launch of X's new products and services.X has been pushing for new avenues of growth since Elon Musk's chaotic takeover in 2022 led advertising sales to decline by more than half. The company launched a Premium subscription earlier this year that offers additional features for a monthly fee. Musk has also been vocal about turning X into an ‘everything app' that includes audio, video, shopping, payment...