Tag: online ad

Google against potential European Union break-up order over abuse of online ad dominance
Technology

Google against potential European Union break-up order over abuse of online ad dominance

[ad_1] Alphabet's Google on Friday criticised a potential order from EU antitrust regulators to sell part of its lucrative adtech business, saying it was disproportionate and not right for its advertising partners.The comments from Google's director Oliver Bethell and its vice president for global ads Dan Taylor came after the U.S. tech giant responded to EU charges issued to the company in June. "We are opposed to divestment. We don't think that's the right outcome for this case. We think this is a tremendously efficient part of our business," Bethell told reporters. "And that kind of remedy would be disproportionate in the circumstances and we have explained that to the Commission in our response to their statement of objections," he said.The European Commission said Google has since ...
Actor Scarlett Johansson slaps lawsuit on Lisa AI app for cloning her voice in ad
Technology

Actor Scarlett Johansson slaps lawsuit on Lisa AI app for cloning her voice in ad

[ad_1] The signs of AI making trouble were there to see ever since the song ‘Heart on my sleeve' came out and immediately began ranking on streaming platforms like Spotify and Apple Music. It was an AI-generated song that used the cloned voices of artists Drake and The Weeknd. While it was soon taken down from the platforms, it showed the world how closely an AI-generated voice could sound. Now, in a recent incident, Hollywood actor Scarlett Johansson has decided to take legal action against an AI app for using her voice for an online ad without her consent. This lawsuit marks the latest event in a series of growing frustration among singers and actors over the misuse of their identity through deepfakes.According to a report by Variety, Johansson appeared in a 22-second ad posted on X b...