Tag: Mac sale

Apple Readies iPad Air, iPad Pro, MacBook Air to Combat Sales Slump – All You Need to Know
Technology

Apple Readies iPad Air, iPad Pro, MacBook Air to Combat Sales Slump – All You Need to Know

[ad_1]  Apple Inc., seeking to reverse a decline in Mac and iPad sales, is preparing several new models and upgrades for early next year, according to people familiar with the situation. The effort includes updating the iPad Air, iPad Pro and MacBook Air, according to the people, who asked not to be identified because the products haven't been announced. The new iPad Air will come in two sizes for the first time, and the Pro model will get OLED screens — short for organic light-emitting diode. The MacBook Air, meanwhile, will feature the speedier M3 processor. The Mac and iPad account for 15% of Apple's revenue combined, and they've been particularly hard hit by a decline in consumer tech spending. The iPad slump has been compounded by a lack of new models. In fact, 2023 will be the fir...
Apple earnings rise as economic gloom hits tech
Technology

Apple earnings rise as economic gloom hits tech

[ad_1] Apple Inc on Thursday reported revenue and profit that topped Wall Street targets. Apple Inc on Thursday reported revenue and profit that topped Wall Street targets, one of the few bright spots in a tech sector battered by spending cutbacks due to inflation. The forecast for the holiday quarter was more grim. While not providing specific numbers, Apple said revenue growth would fall below 8% in the December quarter but did not go as far as Amazon. com, whose dire holiday outlook sent its shares down 14%. Apple shares initially dipped in after-hours trading but recovered in positive territory. The Cupertino, California-based tech giant was saved by its oldest technology, its laptop computers, while its star, the iPhone, stumbled. Although iPhone sales were not as strong as som...