Instagram ads – pressnews

[ad_1] Advertising on social media generates huge revenue for various brands. However, it can be risky for them if their ad is being shown next to inappropriate content as it diminishes the brand value and creates a negative association. It also runs the risk of targeting the wrong demographic, which can further damage the brand. Recently, in a shocking revelation, online dating platforms Bumble and Match have decided to suspend their advertising on Instagram after a report by The Wall Street Journal found their ads to be displayed next to content of explicit nature and child abuse content within the platform's Reels feeds. Check here to know all about the incident:Bumble and Match to stop advertising on Instagram?Dating apps including Bumble and Match have stopped advertising on Instag...

[ad_1] WhatsApp Business app, which has over 200 million user base, will soon be able to create Facebook and Instagram ads to find and connect with new customers, without needing a Facebook account, Founder and CEO at Meta Mark Zuckerberg announced on Tuesday."We're also announcing new paid messaging features so small businesses can reach customers more efficiently," the Meta head posted on his Facebook handle. To leverage the feature, all just businesses need to get started is an email address and a form of payment. When people click on an ad, it opens a chat on WhatsApp so they can ask questions, browse products and make a purchase. According to WhatsApp Business, these ads are one of the most powerful ways to drive potential customers to message them on the platform and this will ope...

Tag: Instagram ads

Bumble and Match stop advertising on Instagram amid disturbing content placement row

WhatsApp Business brings feature making it easier for small businesses to connect with customers