Google for India 2023: AI-led Search Generative Experience to improve shopping, bring small businesses to fore
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Google for India 2023: The 9th edition of the Google event in India, which largely focuses on its user and partner experience in the country, took place today, October 19. The event highlighted the impact of generative AI and the milestones the tech giant has reached due to the emerging technology. Now, focusing on India, Google said that it is aiming to remove roadblocks for its users. One particular area of focus was shopping. Google said both shoppers and small merchants will be benefitted from the Google Search Generative Experience (SGE).Shivani Mohan, senior director, UX research, Search, Google took the stage to speak about the India-centric changes added to SGE in order to make it more relevant to the users in the country. She said, “Gen AI is helping us once again reimag...