google search ads – pressnews

[ad_1] On Tuesday, Google's parent Alphabet announced its third-quarter earnings and witnessed significant growth in all its businesses. But the biggest earner was its Search business which saw an 11 percent growth year-on-year and reached $44 billion. Search has also seen a wider implementation of AI integration, also known as Search Generative Experience (SGE). Now, Google wants to turn SGE into a sustainable revenue generator and bring ads to this space as well. During the call, Google also highlighted that it views SGE as the potential product that can eventually replace Search.According to a report by The Verge, Google CEO Sundar Pichai underlined the company's commitment to finding native formats to experiment with how ads in SGE work on the earnings call, and how its content flow...

[ad_1] Google is selling oil firms valuable digital real estate that they use to downplay their role in climate change. Google is selling oil firms valuable digital real estate that they use to downplay their role in climate change, despite the search engine giant pledging it would stop taking money for ads that counter the scientific consensus on global warming, a new report shows.Researchers with the Center for Countering Digital Hate (CCDH), a U.S. nonprofit group that studies disinformation online, examined more than 32,000 search ads on Google's U.S. site, paid for by major fossil fuel companies, targeting 61,000 different climate-related queries over the past two years. It found that the firms were purchasing ads on Google's front page to display to users searching terms like "n...

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