Tag: Google for India 2023

Google for India 2023: Google to launch Digi Kavach to protect Indian users from online scams
Technology

Google for India 2023: Google to launch Digi Kavach to protect Indian users from online scams

[ad_1] The Google for India 2023 event has just concluded. The big annual event took place in New Delhi's Pragati Maidan. A roundtable conference was also organized where senior executives of Google talked about various initiatives and programs in front of select people from the media. One of the major highlights was the announcement of the launch of Digi Kavach, a new program designed to keep users safe online and to protect them from scams. The project is being launched in India as a pilot project, and later the model will also be implemented in other countries.Saikat Mitra, vice president and head of trust and safety, at APAC, made the big announcement and said that this program was born out of the concern of how to keep 1 billion people of India safe online. Digi Kavach was being la...
Google for India 2023: AI-led Search Generative Experience to improve shopping, bring small businesses to fore
Technology

Google for India 2023: AI-led Search Generative Experience to improve shopping, bring small businesses to fore

[ad_1] Google for India 2023: The 9th edition of the Google event in India, which largely focuses on its user and partner experience in the country, took place today, October 19. The event highlighted the impact of generative AI and the milestones the tech giant has reached due to the emerging technology. Now, focusing on India, Google said that it is aiming to remove roadblocks for its users. One particular area of focus was shopping. Google said both shoppers and small merchants will be benefitted from the Google Search Generative Experience (SGE).Shivani Mohan, senior director, UX research, Search, Google took the stage to speak about the India-centric changes added to SGE in order to make it more relevant to the users in the country. She said, “Gen AI is helping us once again reimag...